Rollei 35 S tee shirt (front on) by Yukio Miyamoto

The design emphasis of the Rollei 35  was on robust portability.  In its day the Rollei was the smallest fully featured 35mm camera.    Well loved for being robust, reliable and low profile - to paraphrase a famous beer advertisement it could reach parts other cameras could not. Yukio's 3D model measures up to the quality of  the camera's manufacture as do our shirts for being made entirely of long strand, high thread count CoolMax freshFX yarns.  These shirts allow us to dye Yukio's artwork into the fabric at 720dpi and 1440dpi in full CMYK colour.  These resolutions match or exceed the print qualities of glossy magazine covers.  Despite the high resolution of these reproductions the physical performance of the fabric is unaltered by the decorative process - they drape, move and breathe just as they would sans decoration.   Because the decorated areas breathe we can decorate large areas of our shirts without compromising comfort.  The freshFX treatment puts silver into the molecular structure of the yarns, this kills the bacteria that are part of human perspiration; these shirts do not get ripe and nor does anything you wear over them. These shirts are expressive and interesting, they start conversations with people you want to have conversations with and generally confound those who think they have felt and seen everything by way of decorated t shirts.